Welcome!
When you’re choosing a writer, you’re not just choosing the person who’s going to put words on the proverbial digital paper. You’re choosing a business partner who’s going to set the tone for your marketing communications!
So, you need to choose carefully.
What makes me different from most other writers?
Someone who's been in your shoes
I worked in SaaS for over six years before starting my own business. I wore many hats and often had to communicate the value of my products to a number of different stakeholders (from the C-Suite to the end users). I know what it means to adjust your message and the value you bring to the table depending on who you’re speaking with.
Access to the latest industry knowledge
My work as an executive ghostwriter and tech journalist means that I get to speak to the best experts in the field and keep abreast of the latest developments. I’ve talked to experts from Deloitte, McKinsey and Boston Consulting Group. And my ghostwritten content has appeared in TechCrunch, Forbes, Entrepreneur, Newsweek and more.
Strong sales background
Aside from understanding the SaaS world and having in-depth industry knowledge, I also have a strong background in sales. From picking up the phone and qualifying leads to delivering demos, talking to the C-Suite and negotiating deals, I understand what goes into converting a lead from a cold prospect to a loyal customer. And that’s something that permeates through my writing as well.
Storyteller at heart
I’m also a storyteller at heart. The very reason I decided to start my own business, aside from wanting to help people and set my own working hours, was my love for the written word. I geek out on reading, researching, understanding what makes people tick—and then synthesizing all of it into a compelling piece of persuasive communication.
If this sounds like a business partner you’d like to have in your corner, drop me a line at natasha@lasercue.co.uk or connect with me on LinkedIn and lets get this conversation started.